The Art Of Selling

The Elevation Church, Lagos, Nigeria

 

THE ART OF SELLING

I invite you to turn your attention this morning to the fourth chapter of Second Kings, where I will be reading from verses 1 to 7. This passage serves as the foundation for the teaching I have prepared, which I have titled “The Art of Selling.” As we delve into this scripture, I encourage you to follow along, whether you have a Bible with you or if you prefer to view the text on the screen. It is essential to keep the Word of God close at hand, whether in a digital format on your smartphone or tablet, or in the traditional paper form. Let us give praise to God as we engage with His Word.

In this narrative, we encounter a woman who is a widow of one of the sons of the prophets, who approaches Elisha with a desperate plea. She reveals that her husband, a man who revered the Lord, has passed away, and now a creditor threatens to take her two sons as slaves due to her debts. Elisha responds with two pivotal questions: first, he asks her what he can do for her, and then he inquires about what she possesses in her home. The woman replies that she has nothing except for a jar of oil. The use of the term “nothing” suggests a sense of insignificance regarding her situation, yet it also hints at the potential value that the prophet may recognize in her possession. This exchange highlights the contrast between her perception of worth and the possibility of divine provision, setting the stage for a profound lesson on faith and resourcefulness.

In verse three, the instruction was given to seek out empty vessels from all around, specifically from neighbors, emphasizing the need to gather a substantial number without limitation. Once she had collected these vessels, she was to close the door behind her and her sons, creating a private space to pour oil into each vessel, setting aside those that were filled. As the narrative unfolds in verse five, the woman followed these directives, shutting the door and pouring the oil, only to discover that the flow ceased when there were no more vessels to fill. Upon reporting this to the man of God, she received guidance to sell the oil, settle her debts, and sustain herself and her sons with the remaining proceeds. The significance of this passage is profound, as it encapsulates themes of faith, resourcefulness, and divine provision.

This account serves as a rich source of reflection, revealing the nature of God’s inquiries into our lives. The prophet’s questions—what can I do for you, and what do you have in your house?—resonate deeply, suggesting that God’s assistance is often linked to what we already possess, whether physically or in terms of our abilities. This notion implies that divine intervention is not detached from our reality; rather, it is intricately tied to our recognition of our own resources and potential. Each individual is inherently valuable, and it is through acknowledging and utilizing what we have that we can invite transformation and abundance into our lives. The essence of this message encourages us to consider our own capabilities and the resources at our disposal, as they are the very means through which God can work in our lives.

The influence of negative forces in our lives often becomes apparent when we fail to recognize our inherent worth.

This lack of awareness can lead to a disorganized and aimless existence, as we grapple with the understanding of our value as individuals. In Philemon Chapter 1, verse 6, it is stated that our faith can only become effective through the acknowledgment of the good that resides within us. This verse emphasizes the necessity of recognizing our strengths and virtues, as it is through this acknowledgment that our faith can manifest in meaningful ways. The connection between our self-awareness and the divine potential in our lives is crucial; it serves as a bridge that allows God to work through us and fulfill His purpose.

The questions posed by God—”What can I do for you?” and “What do you have in your house?”—are fundamental inquiries that challenge us to reflect on our resources and capabilities. The first question seeks to understand our needs, while the second compels us to consider what we possess that can contribute to our circumstances. Many individuals find it easier to articulate their desires and problems rather than to identify their own assets and strengths. This struggle is reminiscent of the inquiries faced during job interviews or when embarking on new ventures, where one is often prompted to assess their skills and resources. Life continuously presents us with the challenge of recognizing what we hold within ourselves, urging us to acknowledge our potential and the tools at our disposal to effect change.

In our lives, we are often confronted with the question posed by God: what do you possess in your hand, and what do you have within your home? This inquiry serves as a profound reminder that we are perpetually engaged in the act of selling, whether it be our skills, our ideas, or our very selves. While the notion of selling may seem out of place in a Sunday morning sermon, it is essential to recognize that this concept aligns with the teachings of figures such as Abraham and Noah, who exemplified responsibility and faith. In this context, we are encouraged to embrace our roles and responsibilities, allowing God to utilize us according to His divine purpose. Just as the prophet Elisha prompted the woman to reflect on her resources, we too must consider what we have at our disposal, as this reflection can lead to significant personal and spiritual growth.

The interaction between Elisha and the woman illustrates the importance of recognizing one’s potential, even when it appears minimal. If the woman had dismissed her situation by claiming she had nothing, she would have remained in a state of stagnation, as the principle of zero multiplied by zero yields nothing. However, by acknowledging the simple jar of oil she possessed, she opened the door to divine intervention and transformation. The prophet’s guidance to build capacity serves as a crucial lesson for us all; it emphasizes the need to recognize and cultivate our resources, no matter how insignificant they may seem. This narrative encourages us to reflect on our own lives and consider what we can offer, as it is through this recognition that we can begin to experience the amplification of our potential, ultimately leading to a more fulfilling existence.

The Prophet instructed to seek out vessels, emphasizing the importance of expanding one’s capacity. He urged the need to create space for what may initially seem small, as it has the potential to grow significantly. Many individuals find themselves limited in their pursuits because they are aware of their resources but lack the ability to scale them to a broader context. In the upcoming discussion, we will explore strategies for local development with a global perspective, focusing on the concept of capacity building. This involves not only recognizing the potential for growth but also ensuring that there is an inherent mechanism for multiplication, allowing what is currently visible to expand beyond its present state. The Prophet’s directive to borrow vessels was not merely a suggestion to gather a few; it was a call to take decisive action in one’s community. The woman, in response, sent her sons throughout the neighborhood to collect as many vessels as possible, illustrating the necessity of proactive engagement in one’s environment.

For some, the act of borrowing vessels may manifest in various forms, such as establishing an online presence through a website or pursuing further education to enhance skills. These actions represent the vessels that can be borrowed to facilitate growth. In certain cases, it may even require taking significant financial risks, such as securing a substantial loan that may initially seem daunting. The essence of the message is to create capacity, which ultimately leads to abundance, as demonstrated by the miraculous multiplication of oil that followed. However, it is crucial to understand that the flow of blessings is contingent upon one’s capacity to manage them; once that capacity is reached, the flow ceases. The narrative concludes with the woman returning to the Prophet, who, with simple wisdom, instructed her to sell the oil, settle her debts, and live off the remainder, highlighting the practical steps that follow divine provision.

It is important to remember that the woman approached the prophet with her concerns, articulating the challenges she faced. In response, the prophet inquired about her resources, asking what she had in her home. This interaction highlights a crucial principle: while divine assistance is available, individuals must also take initiative in their circumstances. Many might assume that the prophet would leverage his prophetic authority to resolve her issues, perhaps by selling her surplus oil on her behalf. However, the prophet instructed her to take action herself, emphasizing that once he had fulfilled his role, it was now her responsibility to engage actively in her situation. The implication is clear: if she failed to sell the oil, it would signify that the prophet’s work was complete, and she must now diligently pursue her own path.

Selling transcends mere transactions; it is a vital skill that permeates various aspects of life. Each day, we find ourselves engaged in the act of selling, whether it be ideas, products, services, or, most significantly, ourselves. This notion applies universally, regardless of one’s relationship status. For those who are single, the ability to present oneself effectively is essential, and this skill does not diminish upon entering marriage. In fact, maintaining relevance within a marital relationship requires ongoing effort in self-presentation. As parents, we are tasked with imparting values, attitudes, and behaviors to our children, effectively selling these essential life lessons. The responsibility to instill these qualities in the next generation is a profound aspect of parenthood, reminding us that our role is not merely to guide but to actively promote the principles we wish to see reflected in our children.

I seize every chance to advocate for diligence as a fundamental life principle. At times, I employ surprising methods to rouse my children from their slumber, reminiscent of my mother’s approach. For instance, I have resorted to splashing water on them to ensure they awaken, particularly during those leisurely holiday mornings when they might sleep until 10:00 AM. On one occasion, I issued a stern warning to one of them, stating that if they did not get out of bed, I would drench their mattress completely. This was not merely about waking them up; it was a lesson in the importance of rising to meet the day. I emphasize that this approach is not indicative of a harsh parent but rather a commitment to instilling values. There is inherent dignity in hard work, and I believe that sometimes, the lessons must be delivered in a straightforward manner. If we had not received such candid teachings ourselves, we might not have achieved our current positions in life.

It is essential to recognize that while we strive for refinement in our methods, we must also preserve some of the rawness of these lessons for future generations. We are in the business of imparting values, ideas, attitudes, and behaviors to our children, especially during formative experiences such as interviews. Selling oneself is a crucial life skill, and mastering this art is a personal responsibility that we all share. Reflecting on the biblical narrative, it is evident that while God performs miracles, it is the individual’s responsibility to engage in the act of selling. Many individuals find themselves at a standstill in life because they neglect to fulfill their part in this process. The ministry of Jesus serves as a profound example of this principle, illustrating that divine intervention often requires human effort. Thus, it is imperative to understand that progress in life necessitates our active participation alongside divine support.

According to the biblical narrative, Jesus was walking along the shores of the Sea of Galilee when he encountered James and John, the sons of Zebedee, who were engaged in fishing alongside their father. Upon approaching them, Jesus extended an invitation, urging them to follow him with the promise that he would transform them into “fishers of men.” This moment marked a significant turning point, as the two brothers chose to leave their father and their livelihood behind to embark on a new journey with Jesus. While this account may appear straightforward and serene, it is essential to recognize the deeper implications of their decision, particularly considering that James and John were not mere children but rather adult sons who had responsibilities and expectations tied to their family business.

At the time of this encounter, Jesus was not yet widely recognized as a prophet or a figure of great influence; he was at the nascent stage of his ministry, lacking the fame that would later accompany his teachings and miracles. Zebedee, their father, likely had no prior knowledge of Jesus or his mission, which raises questions about the dynamics of this pivotal moment. It is plausible that Jesus engaged in a form of persuasion, articulating a vision for a new path that would resonate with Zebedee’s hopes for his sons’ futures. The emotional weight of this decision cannot be understated; if one were to imagine being in Zebedee’s position, witnessing his sons leave to follow a stranger, it would evoke feelings of loss and concern for the future he had envisioned for them. This scenario underscores the profound nature of their choice, as it involved not only a departure from their familial ties but also a leap of faith into the unknown.

What is essential to grasp is that scripture serves as a profound code, conveying that for any entity to flourish, expand, and wield influence, one must possess the ability to articulate a vision and effectively communicate it. The message that Jesus imparted to James and John was a promise of a brighter future, one that transcended the limitations of their father’s provisions. This compelling vision was so powerful that it compelled them to follow Him without hesitation. At that time, the ministry of Jesus was unprecedented; it was not akin to the contemporary perception of pastoral roles, which often appear glamorous and financially rewarding. Reflecting on my own journey, I recall the internal struggle I faced when God began to speak to me about the calling of pastoring. For two years, I remained silent, fearing the reaction of my family, particularly my parents, who I believed would disapprove. Much like Mary, who pondered profound truths in her heart, I too felt the need to guard my aspirations from the judgment of others who might deem them foolish.

In this context, Zebedee’s willingness to allow his sons to follow Jesus signifies a profound understanding of the transformative call that was being extended to them. This call was not merely an invitation; it was imbued with promises of transformation, elevation, and significant change. The essence of this calling was about embracing and promoting the divine mandate bestowed upon them. Jesus’ invitation, encapsulated in the phrase “follow me, and I will make you fishers of men,” carried a weight far beyond its simplicity. It signified a radical shift in purpose, transforming their skills from fishing for fish to fishing for human souls, which are regarded as the most valuable assets in existence. Zebedee must have sensed the depth of this promise, recognizing that his sons were being called to a greater destiny, one that would not only enhance their lives but also impact the lives of countless others.

In a recent discussion, the speaker emphasized the importance of self-promotion and networking, particularly in the context of job searching. They referenced an article from the Harvard Business Review written by a freelancer named Nina, who shared his journey from Jordan to Silicon Valley. Despite his previous success in Jordan, Nina faced significant challenges in securing employment in the competitive environment of Silicon Valley. For an entire year, he struggled to find a job, applying to numerous positions and sending out countless resumes, all while grappling with the reality of being unemployed in a place known for its innovation and opportunity.

Nina’s approach to overcoming this challenge was to shift his perspective from that of a job seeker to that of a product. He recognized the need to create demand for his skills and expertise. By leveraging his background in marketing and storytelling, he developed a campaign aimed at showcasing the value he could bring to potential employers. One notable initiative involved creating a detailed report for Airbnb, focusing on the untapped potential of the Middle Eastern market, which he was well-acquainted with. He meticulously gathered data on the tourism sector and identified strategic opportunities for Airbnb’s expansion. After completing the report, he shared it on Twitter, tagging the company’s founders and leadership, and also disseminated it through his professional network, encouraging others to circulate it if they found it compelling.

Many individuals, including prominent venture capitalists, entrepreneurs, and various global players, responded swiftly to the release of the report. Within hours, a recruiter from Airbnb contacted me to arrange an interview. In a matter of days, I found myself interviewing with several leading technology companies in the region. Within weeks, I successfully identified an exciting opportunity and subsequently joined Upwork, an online platform that facilitates connections between businesses and freelancers. In contrast, one individual recounted his experience of not receiving a single call for an entire year despite submitting numerous applications. He realized that his perspective needed to shift; instead of viewing himself merely as a job seeker, he began to see himself as a product with unique offerings.

This change in mindset prompted him to embrace the challenge of leveraging his extensive knowledge of the Middle East. He recognized that by articulating his insights and experiences, he could demonstrate to Silicon Valley companies the potential opportunities within the region where he had spent his entire life. Utilizing social media as a powerful tool, he reached out to influential figures, including CEOs, by simply using their Twitter handles. He understood that many business professionals actively monitor their mentions on social media, making it a viable avenue for engagement. This proactive approach ultimately led to significant opportunities for him. As we reflect on our own journeys, it is essential to consider how we present ourselves to the world. In the spirit of self-improvement, I encourage you to engage with those around you and inquire about their strategies for self-promotion, as we all play a role in shaping our own narratives. This theme resonates with the timeless story of David and Goliath found in 1 Samuel 17, where courage and self-belief lead to remarkable outcomes.

David emerged as the central figure in the narrative primarily due to his remarkable ability to advocate for himself. Regardless of the anointing he received from Samuel, which symbolized divine favor, it was David’s actions that truly defined his character. When he arrived in the Valley of Elah, he was sent by his father on a mission to deliver provisions to his brothers and the commander of the Israelite forces. This task was not merely a mundane errand; it was a pivotal moment that placed him at the forefront of a significant confrontation between the Israelites and the Philistines. The battle was characterized by a unique format, where the outcome hinged on a duel between champions rather than the collective strength of armies. The Philistines, confident in their superior size and training, believed they had the upper hand, particularly with their formidable champion, Goliath, who towered over the Israelites.

Upon witnessing the challenge posed by Goliath, David’s focus sharpened on the problem at hand. His ability to identify and confront the issue was crucial, whether in the context of business or personal endeavors. The essence of success lies in recognizing the challenges one faces and maintaining a relentless pursuit of solutions. David’s unwavering belief in his capabilities allowed him to remain fixated on Goliath, transforming fear into determination. This narrative serves as a powerful reminder that overcoming low self-esteem is essential for personal growth and achievement. It is imperative to understand that self-worth and confidence can be cultivated, enabling individuals to confront their own giants, much like David did.

There exists a pervasive notion that undermines the value of one’s achievements and skills, suggesting that they are insignificant or destined for obscurity. This sentiment can manifest as a belief that one’s business endeavors are doomed to fail or that one’s ideas lack merit. The biblical figure Goliath serves as a poignant illustration of this struggle; for forty days, he taunted the Israelites, instilling fear and doubt in their hearts. The narrative reveals that King Saul, once a formidable leader endowed with physical prowess and the anointing of the prophet Samuel, found himself paralyzed by Goliath’s relentless intimidation. Despite possessing all the attributes necessary for leadership and combat, Saul’s spirit waned under the weight of Goliath’s daily challenges, leading to a profound sense of inadequacy.

This scenario prompts reflection on the nature of self-worth and the impact of external pressures on one’s confidence. Saul’s transformation from a towering figure to one who could not recognize the potential in David, a seemingly insignificant youth, underscores the devastating effects of prolonged adversity. The act of Saul donning his armor on David symbolizes a complete surrender of his own identity and capabilities, revealing how deeply the spirit of despair can infiltrate one’s psyche. It is essential to recognize that, like Saul, individuals may encounter moments of crisis that obscure their true potential, leading them to overlook the strengths and talents that lie within themselves. In times of struggle, it is crucial to reclaim one’s sense of self and to remember that even in the face of overwhelming challenges, there exists the possibility of renewal and triumph.

The individual in question was a man chosen and anointed by one of the most esteemed prophets of his time. In addition to this divine selection, he possessed the physical attributes befitting a soldier, embodying the potential of a king of Israel. However, he found himself beleaguered by the formidable presence of Goliath of Gath. When David confronted Goliath, he reframed the challenge by questioning the Philistine’s status, asking, “Who is this uncircumcised Philistine?” David’s perspective was not one of self-doubt; rather, he measured Goliath against the might of God, invoking the significance of the covenant that Israel held with the Almighty. The act of circumcision represented this covenant, a divine agreement established by God, which mandated that male children be circumcised on the seventh or eighth day, symbolizing their inclusion in the community of Israel. This covenant was so vital that even slaves acquired by the Israelites were circumcised to integrate them into the family of God’s chosen people.

David’s understanding of his covenant with God empowered him to dismiss Goliath’s intimidating stature and reputation. He recognized that his identity as a circumcised Jew placed him in a unique position of favor and protection under God’s covenant. This realization allowed him to focus on the divine support he had rather than the overwhelming challenge posed by Goliath. In contrast, King Saul’s perspective was clouded by fear and doubt, leading him to underestimate the power of faith and covenant. David’s declaration, “Who is this uncircumcised Philistine?” was not merely a rhetorical question; it was a profound assertion of his faith. Furthermore, when addressing problems, it is crucial to frame them in the context of divine capability rather than personal limitations. Just as one selling a drilling machine should emphasize the end result—holes—rather than the tool itself, so too should one approach challenges by highlighting the solutions that faith and covenant provide, rather than succumbing to the weight of the problem at hand.

Individuals must recognize the necessity of identifying a source from which they can acquire a drilling machine. David initiated the process of offering a solution to the challenge at hand. He addressed Saul with the assurance that no one should allow their heart to falter due to the presence of the Philistine, declaring that he, as a servant, would confront and defeat the adversary. David’s perspective was singular; he did not perceive the Philistine as a formidable warrior but merely as an opponent to be vanquished. Upon his arrival, he engaged in conversation, which prompted Eliab, his elder brother, to chastise him for his audacity, suggesting that he should return home with the provisions he was meant to deliver. David, however, questioned his brother’s reprimand, asserting that there was indeed a significant cause at stake, and he felt compelled to voice his thoughts.

As David continued to express his intentions and inquired about the rewards for defeating the Philistine, he learned that the king would grant the victor the privilege of marrying his daughter and exempting his family from taxes. This prospect intrigued David, who recognized the potential benefits of his actions. While he did not directly approach Saul, his words and confidence caught the attention of others, who subsequently informed the king of David’s willingness to take on the challenge. This scenario illustrates a broader principle: when individuals take decisive and appropriate actions, they often find that opportunities arise in unexpected ways. David’s approach was not one of seeking favors or lobbying for recognition; rather, he simply articulated his capabilities, leading others to advocate on his behalf. Saul, recognizing the urgency of the situation and the potential of this young boy, agreed to summon David, despite his initial reservations about the youth’s experience.

The challenges we face in the world today present us with unique opportunities to demonstrate our capabilities. It is essential for us to rise to these challenges, embracing the call to action that they represent. I am fervently praying this morning for anyone who needs a revival of courage within their heart; may that courage be restored in the precious name of the Lord Jesus. Just as David stepped forward to confront his adversities, we too must take initiative and confront the obstacles in our lives. It is crucial to recognize the strength that lies within us, as we prepare to face our own giants.

Furthermore, it is important to acknowledge and articulate our past achievements, as David did when he recounted his experiences with the lion and the bear. He understood the significance of his pedigree and the skills he had developed through his previous encounters. In the same way, we must learn to communicate our own qualifications and experiences effectively, especially when seeking new opportunities. When King Saul offered David his armor, David wisely recognized that it was not suited to him; instead, he chose to rely on his own unique abilities, symbolized by his sling. This serves as a reminder that we each possess our own “sling”—the distinct talents and resources that God has equipped us with to overcome our challenges. It is imperative to identify and utilize these gifts, as they are often the very tools that will lead us to victory.

There is a significant opportunity that I have placed within your reach, and it is no mere coincidence that you have traversed this particular path. This moment is imbued with purpose, as there is something awaiting your discovery. It is imperative that you open your eyes to the possibilities that surround you; I have intentionally positioned certain elements in your vicinity for you to recognize and engage with. As we conclude this morning’s reflections, it is essential to emphasize the vital role of courage in manifesting our aspirations. This courage is not just about belief in our capabilities but also about strategically positioning ourselves to maximize our potential. Just as David gained momentum while running towards Goliath, your own positioning will determine the effectiveness of your actions.

Recently, I came across a thought-provoking article discussing the frustrations of young people regarding the perpetuation of established leadership figures in our society. The piece highlighted a striking image of the late father of the current Senate president, who had once screened a candidate for a ministerial position, only for his son to be engaged in the same process decades later. This sparked a considerable uproar on social media, with many lamenting the lack of opportunities for the youth. In response, former Lagos State Deputy Governor Mr. Femi Pedro urged young individuals to shift their focus from mere complaints to proactive self-advocacy. He emphasized that greatness resides within each person and that power is not simply handed out; it must be actively sought and cultivated through personal initiative and strategic positioning.

In the journey of personal and professional development, it is essential to take initiative and actively pursue one’s goals, as no one will simply hand them to you.

Reflecting on the early days of Guaranty Trust Bank, a narrative unfolds about a small group of young professionals who came together over two decades ago. Among them, the eldest was merely 34 years old. They collaborated to envision a future in the banking sector, demonstrating remarkable foresight and ambition. This collective effort led to the establishment of a bank that would eventually challenge the dominance of established institutions. The speaker recounted how, despite their youth, they dared to dream of overcoming the giants in the industry, and today, many of the newer banks are surpassing those legacy institutions in market share.

The speaker emphasized the importance of self-promotion and positioning oneself effectively within the industry. He urged individuals to take action rather than merely making noise or criticizing others. By showcasing their potential and capabilities, they can attract the attention of investors and stakeholders. He drew a parallel to biblical prophecy, illustrating that while specific names were not mentioned, individuals can still position themselves to fulfill significant roles. Just as Mary became the chosen vessel despite the absence of a named prophecy, so too can individuals in Nigeria strive for a better future by taking responsibility for their actions and contributions. The speaker’s message was clear: the path to improvement lies in collective effort and personal initiative, rather than waiting for external validation or change.